She goes on to describe her encounters with the creative spirit.  She experiences an Idea as an entity that comes knocking, asking for you to help bring it to life, and if you pass on its offer, it’ll visit someone else.  She has some examples from her own life that are fascinating enough for you to go read them yourself.  Again, after getting over the strangeness of the concept, I had to agree that I have felt that sort of “magic” in my own life.